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Trade guide

Selling beds online and on marketplaces: a listing guide

By the Flair Trade team · Last reviewed 30 October 2026

Short answer: To sell beds online you need accurate product data (EAN, size, dimensions, materials and images), live stock so you do not oversell, a delivery promise you can keep, and the safety information buyers expect. A Flair trade account gives you all of these: specifications and images on every product, EANs and image links in a 15-minute stock feed, and next working day dropship on in-stock lines.

Key facts

  • EAN, image URL and product URL for every SKU in the feed.
  • Full specifications: dimensions, materials, mattress size, assembly and box count where available.
  • Assembly guides supplied where Flair holds them.
  • Next working day dropship on in-stock lines ordered before 12pm.

Data every bed listing needs

  • Size name and dimensions in cm: width, length and height, plus the mattress size it takes. See UK bed sizes.
  • EAN for marketplace matching.
  • Materials and colour.
  • Assembly and box count, so customers know what arrives.
  • Several images, including lifestyle shots.
  • Safety information: for bunks and high sleepers, the maximum mattress thickness and the under-6 warning. See BS EN 747.

Stop overselling

Connect your shop or listing tool to the Flair stock feed, which rebuilds every 15 minutes. Use stock_status and salable_qty to switch listings off automatically, and next_expected_date to show restock dates. See stock feeds and integrations.

Set a delivery promise you can keep

Flair dispatches in-stock lines ordered before 12pm for next working day delivery to most UK mainland postcodes. Build your own order cut-off before ours, and show lead times for anything not in stock. Check delivery for coverage.

Price with your landed cost

Your trade account shows trade price ex VAT, RRP and margin. Add the dropship charge per item shown in your basket and marketplace fees to work out your selling price. Private feeds can apply a markup and rounding for you.

Good first categories to list

Online partners often start with bunk beds, high sleepers, ottoman beds, mattresses and sofas.

Frequently asked questions

Can I use Flair product images on my website?

Product images and image links are provided in the stock feed for trade customers to build listings. Ask your account manager if you need anything extra.

Do Flair products have EANs?

The stock feed includes an EAN column for each SKU for marketplace matching.

How do I avoid selling out-of-stock beds?

Connect to the stock feed, which refreshes every 15 minutes, and switch listings off using stock_status and salable_qty.

Can Flair deliver marketplace orders to my customer?

Yes. Dropship delivery goes direct to your customer, with the charge per item shown in your basket.

Shop the categories

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Need prices, stock or a quote?

Trade prices and delivery charges are shown only to approved accounts or confirmed in a written quote; we do not publish them in guides. apply for a trade account, request a contract quote, or call 01924 950955 (Mon to Thu 9am to 5pm, Fri 9am to 4pm).

Open a trade account Request a contract quote Call 01924 950955

Flair Trade is a trading name of Flair Furniture Ltd, Old Delivery Office, Oldfield Lane, Heckmondwike, West Yorkshire WF16 0JD. Registered in England and Wales, company no. 7536751. VAT no. GB121713455.